What's Up in D.C.?
Several significant policy changes at the federal level have had a huge impact on massage therapy schools, professionals, and businesses.
2019 ABMP National Massage Consumer Survey
ABMP conducted its eighth national survey of American adults in January to gauge use and attitudes about massage.
Note: Harstad Strategic Research, a leading public survey firm, conducted the survey on ABMP's behalf.
Massage Consumer Survey
- American adults who have had a massage at some point in their lives: 40%
- American adults who received a massage in 2018: 18%
- Households reporting at least one member receiving a massage in 2018: 25%
- 25% of consumers who have never had a massage are "very open" or "fairly open" to getting a massage in the future
- 60% of prior massage consumers are "very open" or "fairly open" to getting a massage in the future
Consumer Top Reasons for Not Getting a Massage in 2018
(These recipients have received a massage before, but not in 2018; respondents could select more than one answer)
- 34% too expensive
- 31% don't need a massage
- 29% no time
- 12% of past consumers did not receive a massage in 2018 because they reported "no injury, soreness, back pain, or stress."
This signals to us that there's plenty of space for a conversation with existing and potential clients about the benefits of massage as a preventive wellness strategy and that its value far exceeds only addressing injuries or pain in the moment.
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